We sell local SEO: $295 a month, with a website built for $0 and a 12-month minimum, the first month free.
That sits near the low end of what providers charge, but it is still more than the tools on their own.
Guide, updated 10 Nov 2026
How much does local SEO cost?
The tools are cheap and the Google profile is free. What costs money is someone's time. Here is the bill part by part, with the price of each tool from its own page and what providers charge in the largest survey we found. We sell local SEO, so we also say when doing it yourself makes more sense.
By Ahmed Durić, founder of Worvik
- Prices from 4 sources
- Read 10 Nov 2026
- We sell local SEO
What local SEO costs, part by part
- Google Business Profile$0
- A local SEO tool, a month$31 to $65
- A provider, average a month$1,557
Google and BrightLocal, 10 Nov 2026. Ahrefs survey of 439 providers, updated Aug 2024.
87 AI UGC samples in 11 categoriesFirst AI UGC video freeFirst walkthrough freeWebsites from $0 to buildHand-coded HTML, CSS and JavaScriptUGC videos in 3 to 5 working daysWalkthroughs in 2 to 3 working daysEvery price on the page
01Short answer
The short answer.
From Google, BrightLocal, Whitespark and an Ahrefs survey of 439 SEO providers. Links at the bottom of this page.
- Google Business Profile
- Free
- A local SEO tool, one location
- $31 to $65 a month on BrightLocal
- Citations
- From $2 a site, or $20 to $999 done for you
- Review requests
- Inside BrightLocal Grow, or $79 a month at Whitespark
- Paying a provider
- $1,557 a month on average, in a survey of 439
02Doing it yourself
The do-it-yourself bill.
Every part of local SEO, and what it costs if you do it yourself.
| Part of the job | What it costs | Where the price comes from |
|---|---|---|
| Your Google Business Profile | Free | Google: you manage it "at no charge" |
| Rank tracking and a profile audit | $41 a month, or $31 a month billed yearly | BrightLocal Track, up to 100 keywords |
| Your details kept in sync across sites | $54 a month, or $40 a month billed yearly | BrightLocal Manage, which includes Track |
| Review requests and monitoring | $65 a month, or $49 a month billed yearly | BrightLocal Grow, which includes Manage |
| Review requests on their own | $79 a month per location | Whitespark Reputation Builder |
| Citations you build yourself | $2 to $3.20 a site | BrightLocal Citation Builder, pay as you go |
| Citations built or cleaned up for you | $20 to $999, once | Whitespark Listings Service |
| A map ranking grid | From $10 a month | Whitespark Local Ranking Grids |
| Your own hours | Not priced anywhere | The part nobody publishes, and the real cost of doing it yourself |
From Google's help page and the BrightLocal and Whitespark pricing pages, all opened on 10 Nov 2026. You need one BrightLocal plan, not all three. Neither tool page carries a date, and prices change.
03Paying someone
What providers charge.
When you pay someone, you pay mostly for their hours.
| Who does it | What they charge | Where the price comes from |
|---|---|---|
| Any provider, local SEO | $1,557 a month on average | Ahrefs survey of 439 SEO providers |
| An agency, local SEO | $1,819 a month on average | Ahrefs |
| A freelancer, local SEO | About $1,150 a month on average | Ahrefs |
| The most common retainer, all SEO | $501 to $1,000 a month, 20.4% of providers | Ahrefs |
| Providers in the US and Canada | 79.1% charge at least $1,001 a month | Ahrefs |
| Whitespark's own SEO service | $499 to $1,999 a month | Whitespark |
Ahrefs last updated its post on 15 Aug 2024, and its survey images date from early 2023, so read the numbers as a few years old. Its headline and body disagree in places, so we used the body. Ahrefs sells SEO software.
04Our advice
What you are paying for.
The hours
Every tool above costs less than $100 a month. What a provider sells is the time: the posts, the replies to reviews, the new pages and the fixes, every month.
The website
Most local SEO plans work on the site you already have. If the provider cannot change that site, part of the job stays undone, so ask before you sign.
Reports you can check
Ask for rankings you can see yourself, such as a ranking grid from a tool you also log in to, not only a monthly PDF.
Who owns the profile
Our advice: stay the owner of your Google profile and add the provider as a manager, so it stays yours if you part ways.
05Good to know
Where we stand.
If you have a few hours a month, start with the free Google profile, one tool and our local SEO checklist of 30 checks.
If you would rather pay someone, our local SEO page compares the published plans of ten US agencies, and the Google profile guide shows what to ask them to do.
06Questions
Straight answers.
01How much does local SEO cost per month?
Doing it yourself, about $31 to $65 a month for one tool, plus citations from $2 a site. Paying a provider, $1,557 a month on average in Ahrefs' survey, and $501 to $1,000 a month was the most common retainer for SEO in general.
02Can I do local SEO for free?
Part of it. Google says you manage your Business Profile at no charge, and most of the checks in our checklist cost only time. The tools that track rankings and sync your details are paid.
03How much do citations cost?
On BrightLocal you build them yourself from $2 to $3.20 a site, pay as you go. Whitespark builds or cleans them up for you for $20 to $999, as a one-time fee.
04How much does BrightLocal cost?
For one location, $41, $54 or $65 a month billed monthly, or $31, $40 or $49 a month billed yearly. There is a 14-day trial with no card.
05Why do agency prices vary so much?
They sell different amounts of time and work. Some plans only look after your Google profile, others add pages, links and reports. Compare what is included, not just the price.
06What does Worvik charge for local SEO?
$295 a month on the Local Growth plan, with a website built for $0, a 12-month minimum and the first month free. See what is included.
07Sources
Sources
- support.google.com
Google Business Profile Help: get started with Google Business Profile
Page date: not shown
- brightlocal.com
BrightLocal: pricing
Page date: not shownSells local SEO software
- whitespark.ca
Whitespark: pricing
Page date: not shownSells local SEO software and services
- ahrefs.com
Ahrefs: SEO pricing survey of 439 providers
Page date: 15 Aug 2024Sells SEO software
Opened on 10 Nov 2026. "Not shown" means the page carries no date. Moz Local's pricing page blocked our visit and Semrush's local page shows no prices, so neither is here. Prices change, so check each page before you compare.
08Explore
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