Hair salon website design
We have not built for a salon client yet, so to show the work we built a complete example site for an invented Savannah salon: the full price list with a switch for stylist level, a booking link for every stylist, a gallery you can filter and a Book button that stays on screen.
01Example project
Open it on your phone: tap a shade in the first screen, switch the price level, pick a stylist and go through the booking. Nothing on it sends anything.
An invented downtown Savannah hair studio, built the way we build client sites: written, designed and hand-coded, with motion in every section and the local SEO setup.
Pomelo Row Hair Studio is an invented salon. Its stylists, prices, reviews, hours and numbers are placeholders, the photos are stock, and every page says it is an example. It shows the work, not results for a client.
02What clients do
Six things, each with the number behind it and what the example does about it. Sources are at the bottom of this page.
71%
of salon and spa visitors have decided not to book because it was too hard to reach someone or book online.
Source: Zenoti survey of 1,000+ US salon and spa visitors, Nov 2025 (sells salon software)
The Book button sits in the header of every page, and on phones a Book, Call and Text bar stays on screen. 7 of the 8 real salon sites we read also keep Book in the header.
67%
of Gen Z, and 64% of Millennials, have left a salon or spa because its online booking was too clunky.
Gen Z67%
Millennials64%
Source: Boulevard survey of 2,000+ beauty consumers, reported by Salon Today, Nov 2025 (sells booking software)
The example books in four steps, starts with the service and stylist already picked when you come from their page, and shows the price and deposit before you confirm.
48%
of regulars are much more likely to return to a place where they can book or change at any time. 35% need to manage appointments outside normal hours.
Source: Zenoti survey, Nov 2025 (sells salon software)
Every page leads to booking, day or night. On your site, the button opens the booking system you already use.
55%
of Gen Z, and 47% of Millennials, say Instagram or TikTok activity is very or extremely important when deciding to book.
Gen Z55%
Millennials47%
Source: Boulevard survey, reported by Salon Today, Nov 2025 (sells booking software)
A gallery clients can filter by color, cuts, curls and styling, and a card for each stylist with a link to book that person.
49%
said reviews and reputation influenced their choice of salon. 72% searched Google to find one, 18% Google Maps.
Source: Phorest survey, reported by Salon Today, Aug 2022, no sample size stated (sells salon software)
A reviews page in the menu, with the Google profile and local SEO setup included. On your site we only use reviews your clients really wrote.
1 of 8
real salon homepages we read showed service prices. One other sends you to choose a stylist before it shows any.
Source: Our read of 8 salon websites, 9 Nov 2026
The example shows the whole price list, with a switch for stylist level. We found no study on whether showing prices brings more bookings, so this one is our call, and yours.
03By salon
The build stays the same. These are the parts we would write differently for you.
| Kind of salon | The first screen has to say | Pages it needs | Watch out for |
|---|---|---|---|
| Color studios | The color work you are known for, with a photo | Balayage, all-over color, corrections | Color prices vary, so give a starting price and say what moves it |
| Curl and textured hair | The hair types you work with | Curl cuts, treatments, how to arrive | Show real curl patterns from your own chair |
| Barbershops | Walk-ins, appointments, or both | Cuts, fades, shaves, the team | If you take walk-ins, say when it is busiest |
| Suites and chair rental | That each stylist runs their own book | One page per stylist, each with their own booking link | Prices and hours belong to each stylist, so they need updating separately |
| Blowout bars | The price and how long it takes | Menu, group bookings, memberships if you offer them | Keep the menu short enough to read on a phone |
| Bridal and events | Weddings, and how far you travel | Bridal, trials, on-location | Say what a trial costs and how far ahead to book |
Our advice from the example build, not a survey.
04The rules
The FTC's rule on reviews and testimonials has been in effect since 21 Oct 2024. It covers fake reviews and buying reviews, so your site only carries reviews your clients really wrote.
Google lets you add your own booking link to your profile, or take bookings through a provider. It also says performance data is not available for custom links.
We did not find a state rule that requires a license number in salon advertising, but we could not check every state. Ask your state board before launch and we will add whatever it requires.
05Short answer
See what each package includes, or how much a website costs. The $295 plan adds local SEO, reviews and an AI phone assistant.
06Sources
Page date: 7 Nov 2025Sells salon software
Page date: 11 Nov 2025Boulevard sells booking software
Page date: 18 Aug 2022Phorest sells salon software
Page date: not shown
Page date: not shown
Survey pages opened on 9 Nov 2026. All three surveys come from companies that sell to salons, as noted, and none publishes its method. The eight-site count is our own read of salons named on published best-of lists, so it is not a random sample.
07Questions
No. Pomelo Row Hair Studio is an invented Savannah salon we built to show the work, and every page of it says so. Its stylists, prices, reviews, hours and numbers are placeholders, and the photos are stock. Our real client work is on the website design page.
Yes. The four-step booking in the example is a demo and sends nothing. On your site, the Book button opens the booking system you already use, so your calendar stays in one place.
We think so, at least a starting price and what moves it. Only 1 of the 8 salon homepages we read showed prices, so it helps you stand out, but we found no study that measures the effect on bookings.
Yes. In the example every stylist has a card with their level and a link to book them, and the price list changes with the level. If each stylist rents a chair and sets their own prices, we build it that way.
You need photos of your own work. The example uses stock photos only because the salon does not exist. Ask your clients before you post their pictures.
You can, and it costs far less. We put the prices, speed data and what you keep side by side in website builder vs custom.
The Google profile, a page for each service, other maps, links and reviews. Our local SEO checklist has 30 checks, each with its source.
We build your website for $0: our Business or Premium package, depending on the project, worth up to $2,990. The website is yours to keep, with the design, the code and the files. The monthly plan is the service around it: $99 a month for Site Care (hosting, SSL, changes, backups and a short monthly report), or $295 a month for Local Growth, which adds local SEO, review requests and an AI phone assistant. The first month of the plan is free, then there is a 12-month minimum. If you want to leave before the 12 months are up, you pay either the months that are left or the website's price minus what you have paid so far, whichever is less, and you take your files with you. After the 12 months you can stop at any time and host the site yourself.
50% to start and 50% at launch, plus the optional care plan at $49 a month for hosting, backups, small edits, uptime and form checks and a monthly report.
Launch in about 1 week, Business in 2 to 3 weeks, Premium in 4 to 6 weeks, counted from the day we have everything we need. Custom work gets a date in writing before you pay.
Yes. You own the site, the code and the domain, and we hand over the files whenever you ask.
Websites have unlimited revisions within the agreed pages and features. We keep working on it with you until you are 100% happy.
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Every case study, package and price
Published prices from 11 US agencies, and ours
Eight published price lists, side by side
A salon website worth up to $2,990, $0 to build and yours to keep. Hosting and care are free for the first month.
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