Watch the first two seconds of each.
That is the hook, and it decides whether anyone watches the rest.
UGC examples
UGC examples: 87 short video ads, sorted by category.
Every example here is an AI UGC video we made: an AI creator, a real product, about 15 seconds, vertical. Filter by category, press play, and borrow the hooks.
- 87 videos
- 11 categories
- Vertical, about 15 seconds
- Made for TikTok, Reels and Shorts
87 AI UGC samples in 11 categoriesFirst AI UGC video freeFirst walkthrough freeWebsites from $0 to buildHand-coded HTML, CSS and JavaScriptUGC videos in 3 to 5 working daysWalkthroughs in 2 to 3 working daysEvery price on the page
01Samples
All examples.
Pick a category, or watch them all.
The creators in these videos are AI-made. Brand names appear in the samples as examples of the format. They show what the work looks like, not results for any brand.
02Good to know
How to use these examples.
Then look at what the creator does with the product: a routine, a texture close-up, a question, a try-on.
Pick the one that fits your product and tell us in the brief. We write your script on the same five beats: hook, problem, solution, awareness and action.
Writing your own?
The TikTok hooks guide sorts 52 opening lines by type, and the UGC script template splits four of these scripts into beats.
03Hook library
Hooks from these examples, sorted by type.
The first line decides whether anyone watches the rest. These are real opening lines from our samples, with brand names left out. Pick a type.
01 / 07 · 4 hooks
Routine
- 01
This is the one step I will never skip.
- 02
Before I leave this kitchen every morning, this happens first.
- 03
Before the laptop opens. Before anything. This first.
- 04
This sits next to my coffee maker for a reason.
02 / 07 · 3 hooks
Question
- 01
You're probably not hitting your protein.
- 02
Quick question, can I ask you something real fast?
- 03
Wait, can we talk about this lamp real quick?
03 / 07 · 3 hooks
Call out the viewer
- 01
Dog owners with light car seats, you need to see this.
- 02
If you just moved to a new city and you play tennis, watch this.
- 03
Okay, I need everyone to stop what they're doing and look at this hoodie right now.
04 / 07 · 3 hooks
Surprise
- 01
Didn't expect to like this bag this much.
- 02
I was not expecting this to be worth the hype, but here we are.
- 03
I wasn't going to say anything, but you need to know about this.
05 / 07 · 2 hooks
Proof by choice
- 01
I have typed on 7 keyboards this year. This is the one I kept.
- 02
Four pairs this year. This is the only one still on my desk.
06 / 07 · 2 hooks
Myth
- 01
Everyone says collagen is just for skin.
- 02
Real talk? I hate chalky powders.
07 / 07 · 2 hooks
How-to
- 01
How to onboard a new employee in 10 minutes.
- 02
Okay, this is how I get that glazed skin look without piling on a million products.
04Explore
Examples by niche, with notes.
AI UGC
Skincare
Serums, creams, masks, 22 samples
AI UGC
Makeup and beauty
Makeup, lips, hair care, 7 samples
AI UGC
Supplements
Protein, collagen, hydration, 13 samples
AI UGC
Fashion and jewelry
Bags, hoodies, jewelry, 12 samples
AI UGC
Apps and software
Fitness, habits, social, HR, 5 samples
AI UGC
Pet products
Breath care, toys, car covers, 6 samples
AI UGC
Home products
Candles, lamps, gadgets, 8 samples
AI UGC
Food and drink
Coffee, sauces, drinkware, 9 samples
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