Plumber website design
We built a complete example website for a Denver plumber to show what yours gets: a call button on every screen, online booking, prices on the page and a page for every job. It is an example project, not a client.
01Example project
Open it on your phone: tap the call button, book a visit, check a ZIP code. Nothing on it sends anything.
An invented Denver plumbing company, built the way we build client sites: written, designed and hand-coded, with the motion layer and the local SEO setup.
Larkline Plumbing is an invented business. Its reviews, prices, numbers and people are placeholders, and every page says so. It shows the work, not results for a client.
02What converts
Six things, each with the number behind it and what the example does about it. Sources are at the bottom of this page.
78%
of 16,000 paid leads for heating and cooling contractors came by phone call.
Source: Data-Driven Trades, 2022
The number sits in the header, in the first screen of every page and in a call bar that stays on screen on phones.
80%
of 1,040 US homeowners said online booking factors into which pro they hire.
Source: Housecall Pro survey, 2025 (sells field-service software)
The example books in three steps, and texting works too.
68%
of people only use a business rated 4 stars or more, and 47% want at least 20 reviews.
Source: BrightLocal, 2026 (sells local SEO software)
Your Google rating sits next to the first button, and the Local Growth plan asks every customer for a review.
52%
trusted the version of a plumber's website with the owner's real photo most, against 16% with no photo.
Owner's real photo52%
No photo16%
Source: BrightLocal test, around 2014 (sells local SEO software)
The example uses stock photos only because the business is invented.
10 of 11
big plumbing companies we checked put coupons on the homepage, and nine promise upfront prices, flat rates or no trip fee.
Source: Our check of 11 websites, 2 Nov 2026
The example shows starting prices for every common job.
1 s
Lead-generation pages that loaded in 1 second converted about 40% of visitors, against 29% at 3 seconds.
Loads in 1 second40%
Loads in 3 seconds29%
Source: Portent, 2022
Every page is hand-coded and tested on Google PageSpeed.
03Checked
We checked the websites of 11 large US plumbing companies. Our example has all of it, plus booking by text.
11 of 11 big plumbers
Our example: Yes
10 of 11 big plumbers
Our example: Yes
9 of 11 big plumbers
Our example: Yes, a call bar
10 of 11 big plumbers
Our example: Yes
10 of 11 big plumbers
Our example: Yes
10 of 11 big plumbers
Our example: Yes
11 of 11 big plumbers
Our example: Yes, with a ZIP check
0 of 11 big plumbers
Our example: Yes
04Pricing
Worth up to $2,990
$0
Multi-page website
from$1,490
Start BusinessAnimated, with 3D
from$2,990
Start PremiumSomething bigger or different
Let's talk
Ask for a quotePrices are in US dollars and start from the amounts shown. Payment: 50% to start, 50% at launch.
05Included
Whichever package you pick.
06Monthly plans
Your website is built for $0 and is yours to keep: the design, the code and the files. The plan is the service around it: we host it and look after it, or we also bring you customers. The first month is free, then a 12-month minimum.
We look after your website
$99/ month
Hosting, domain name and SSL certificate
Changes and additions within 24 hours
Backups and maintenance
Uptime and contact form checks
Contact form protected from spam, with messages sent through a delivery service so they reach your inbox
A Google PageSpeed check every month, and speed fixes when it finds something
SEO fixes done for you: titles, descriptions, schema and sitemap
Analytics and Search Console set up, with calls and form messages tracked
A short monthly report: visitors and clicks from Google, calls and form messages
Hand-coded, so no plugins to update, hack or pay licences for
Your site files handed over whenever you ask
We bring you customers
$295/ month
Everything in Site Care
Your Google Business Profile kept up to date: photos, hours, posts and services
A keyword plan for your area, aiming for Google's top 3
One new local page or post every month
Review requests sent to every customer, an alert for any review under 5 stars, and a reply drafted for you
An AI phone assistant for the calls you miss: it answers, finds out what the caller needs, books them in and sends you a summary
A full monthly report: where you rank, who ranks above you nearby, and whether Google's AI answers and ChatGPT mention you
A call every month to walk you through it and plan the next one
07Sources
Page date: 27 Jul 2022
Page date: 10 Dec 2025Sells field-service software
Page date: 11 Feb 2026Sells local SEO software
Page date: not shownSells local SEO software
Page date: 20 Apr 2022
Every page opened on 2 Nov 2026. Three of the five come from companies that sell software, as noted. Two are about heating and cooling contractors or other lead-generation sites, not plumbers only.
08Questions
No. Larkline Plumbing is an invented Denver business we built to show what a plumber website from us looks like. Its reviews, prices, numbers and people are placeholders, and every page of the example says so.
Yes. Online booking is built into the Premium package, along with 3 pages for the towns you serve.
We build your website for $0: our Business or Premium package, depending on the project, worth up to $2,990. The website is yours to keep, with the design, the code and the files. The monthly plan is the service around it: $99 a month for Site Care (hosting, SSL, changes, backups and a short monthly report), or $295 a month for Local Growth, which adds local SEO, review requests and an AI phone assistant. The first month of the plan is free, then there is a 12-month minimum. If you want to leave before the 12 months are up, you pay either the months that are left or the website's price minus what you have paid so far, whichever is less, and you take your files with you. After the 12 months you can stop at any time and host the site yourself.
50% to start and 50% at launch, plus the optional care plan at $49 a month for hosting, backups, small edits, uptime and form checks and a monthly report.
Launch in about 1 week, Business in 2 to 3 weeks, Premium in 4 to 6 weeks, counted from the day we have everything we need. Custom work gets a date in writing before you pay.
Yes. You own the site, the code and the domain, and we hand over the files whenever you ask.
Websites have unlimited revisions within the agreed pages and features. We keep working on it with you until you are 100% happy.
A plumber website worth up to $2,990, $0 to build and yours to keep. Hosting and care are free for the first month.
Get the $0 website
