Patients typed "zubar". The site said "stomatolog".
A dental website rebuilt around the word patients actually search for. Now it's #1 for it.
In my opinion we now have the best dental website in our area.
- #1on Google for "zubar Visoko", the everyday word for dentist that the old site never used (27 Sep 2026)
- #1 and #2on Google for "stomatolog Visoko" too (27 Sep 2026)
- 2.5 sthe fastest of the three Visoko dental sites Google shows, on the same phone test (27 Sep 2026)
The story
A dental practice with great reviews and a website that was quietly broken. Its own homepage showed a "This page does not exist" message.
Some patient enquiries never arrived either: the form said "sent" and the message vanished. That hurts most with patients who live abroad and plan their visit home through the site.
And the whole site used the formal word for dentist. Patients search for the everyday one.
What we did
- 01
Found the missing word
"Zubar" gets 100 to 1,000 searches a month and appeared on the old site zero times. Titles, descriptions and copy were rewritten.
- 02
Made the enquiries arrive
The domain is now authenticated with SPF, DKIM and DMARC. Deliverability score: 3.2 before, 9.8 out of 10 after.
- 03
A second language
An English version for the patients who live abroad.
These sites are for businesses in Bosnia and Herzegovina. Rankings were checked on Google.ba on the dates shown. Quotes are from the owners, translated from Bosnian.






