A yoga mat
30 words0:15
- Hook30 minutes every morning on this mat, non-negotiable.
- AwarenessSix millimeters. You feel the difference in your joints.
- Problem and solutionFind the mat you will actually return to.
- ActionThis is mine, link below.
Guide, updated 1 Nov 2026
UGC script template: five beats in about 15 seconds.
The structure behind every AI UGC sample we make. Below: the five beats, a fill-in template you can copy, and four real scripts from our samples split into beats.
- 5 beats
- About 36 words
- About 15 seconds
- 4 full examples
AI creator
87 AI UGC samples in 11 categoriesFirst AI UGC video freeFirst walkthrough freeWebsites from $0 to buildHand-coded HTML, CSS and JavaScriptUGC videos in 3 to 5 working daysWalkthroughs in 2 to 3 working daysEvery price on the page
01The script
The five beats.
In this order, most of the time. Each one gets a sentence or two.
- 01HookThe first line. It has one job: stop the scroll.
- 02ProblemThe everyday problem your product solves, said the way a customer would say it.
- 03SolutionYour product in hand, doing what it does.
- 04AwarenessThe details that set it apart: the texture, the ingredient, the feature.
- 05ActionWhat to do next, in a few words.
02Template
The fill-in template.
Copy it, replace the brackets, read it out loud. If it takes much longer than 15 seconds, cut words.
- Hook[Who it is for], you need to see this. Or: [a problem they have today].
- ProblemI used to [the problem], especially [when it happens].
- SolutionNow I [use the product] [where or when]. It takes [how long].
- Awareness[A detail from the label]. [A feature]. [What it does not do: no mess, no taste, no leaks].
- Action[What to do next], link below.
03Examples
Four real scripts, split into beats.
From our AI UGC samples, as spoken, with brand names left out. Some scripts join two beats or change their order, and that is fine. Tap a poster to watch it.
A hoodie
43 words0:15
- HookOkay, I need everyone to stop what they're doing and look at this hoodie right now.
- SolutionThe fit. Look at this fit on me.
- AwarenessFabric is genuinely thick. This is not cheap at all.
- ActionGoing to sell out fast. Link is right below.
A keyboard
48 words0:15
- HookI have typed on 7 keyboards this year. This is the one I kept.
- AwarenessAluminum case, hot swap switches, gasket mounted, every spec is correct.
- Problem and solution8 hours of typing and my hands feel fine. That stopped happening with cheaper boards.
- ActionThe sound alone is worth it. Link below.
A cold brew coffee
59 words0:15
- Hook and problemI do not have time for a coffee line or a whole brewing setup today.
- SolutionSo I keep this cold brew in my fridge.
- AwarenessIt is ready to drink and tastes like a craft cafe cold brew, smooth, strong. And this large size actually gets me through my whole design sprint.
- ActionGrab one for your busy days.
The creators in these videos are AI-made. Brand names appear in the samples as examples of the format. They show what the work looks like, not results for any brand.
04In detail
Rules we write by.
About 36 words
Our 15-second samples have a median of 36 spoken words, and the middle half run 27 to 53 (78 scripts measured). Short sentences fit. Long ones get cut.
One product, in frame
The product stays in the creator's hand or on screen, with the label readable. It is one of the four checks every video gets.
Details from the product page
The awareness beat uses details from your label or product page, so the video says what the product really does.
Said like a friend
Words a customer would use, not ad copy. Short, plain and a little casual.
Only true lines
Every line about the product has to be true. Details come from your label or product page, and you check the script before we make the video.
05Questions
Straight answers.
01How long is a UGC script?
For a 15-second video, about 36 words. That is the median across our samples; the middle half run 27 to 53 words.
02What is the best structure for a UGC ad?
We use five beats: hook, problem, solution, awareness and action. Some scripts join two beats, like a hook that is also the problem.
03Can I use this template for creator UGC?
Yes. The beats work for any short talk-to-camera video. Send it to your creator as the brief, or send it to us.
04Do you write the script for me?
Yes. Every Worvik video comes with the script and hook written for you, and monthly plans include hook and script variants.
06Explore
More guides.
Guide
What is UGC?
User-generated content, UGC ads and AI UGC, explained
Guide
TikTok hooks
52 opening lines from our samples, sorted into 10 types
Calculator
How much does UGC cost?
Creator rates, add-ons and a calculator
Comparison
AI UGC vs creator UGC
Cost, speed and rights, side by side
Guide
Real estate video ideas
Walkthroughs from photos, 3D fly-throughs and more, with examples
Calculator
How much does a website cost?
Prices from 11 US agencies and a calculator
Skip the writing. We script and make your first video for free.
Claim my free video
