Guide, updated 1 Nov 2026

TikTok hooks: 52 opening lines, sorted into 10 types.

Every line here opens one of our AI UGC samples. We sorted them by what they do, so you can pick a type and write your own. Brand names are left out.

See the hooks UGC script template

52 hooks
10 types
From our own scripts

If you just moved to a new city and you play tennis, watch this.

Dog owners with light car seats, you need to see this.

Quick question, can I ask you something real fast?

Wait, can we talk about this lamp real quick?

Real talk, my skin gets tight and dry by afternoon.

Okay, my hair is not cooperating today.

You're probably not hitting your protein.

Everyone says collagen is just for skin.

This is the one step I will never skip.

Before I leave this kitchen every morning, this happens first.

If you just moved to a new city and you play tennis, watch this.

Dog owners with light car seats, you need to see this.

Quick question, can I ask you something real fast?

Wait, can we talk about this lamp real quick?

Real talk, my skin gets tight and dry by afternoon.

Okay, my hair is not cooperating today.

You're probably not hitting your protein.

Everyone says collagen is just for skin.

This is the one step I will never skip.

Before I leave this kitchen every morning, this happens first.

Didn't expect to like this bag this much.

I was not expecting this to be worth the hype, but here we are.

I have typed on 7 keyboards this year. This is the one I kept.

Four pairs this year. This is the only one still on my desk.

My daughter asked if that's orange juice on my face.

I got my mom this serum and now she won't stop talking about it.

How to onboard a new employee in 10 minutes.

Okay, this is how I get that glazed skin look without piling on a million products.

Okay, I genuinely cannot stop using this app.

Okay, I had to share this water bottle with you guys.

Didn't expect to like this bag this much.

I was not expecting this to be worth the hype, but here we are.

I have typed on 7 keyboards this year. This is the one I kept.

Four pairs this year. This is the only one still on my desk.

My daughter asked if that's orange juice on my face.

I got my mom this serum and now she won't stop talking about it.

How to onboard a new employee in 10 minutes.

Okay, this is how I get that glazed skin look without piling on a million products.

Okay, I genuinely cannot stop using this app.

Okay, I had to share this water bottle with you guys.

87 AI UGC samples in 11 categoriesFirst AI UGC video freeFirst walkthrough freeWebsites from $0 to buildHand-coded HTML, CSS and JavaScriptUGC videos in 3 to 5 working daysWalkthroughs in 2 to 3 working daysEvery price on the page

01Good to know

What is a hook?

The hook is the first line of a short video, the part that plays before anyone decides to keep watching.

In UGC ads it is usually one sentence, said straight to camera.

We have no view or sales numbers for these samples, so this page shows how hooks are built, not which ones won.

The way to find out is to test a few types against each other in your own ads.

02Hook library

52 hooks, sorted into 10 types.

Each type says what the opening does. Pick the one that fits your product, then write your own line in the same shape.

01 / 10 · 4 hooks

Call out the viewer

Name who the video is for in the first words. The right people stop, and the rest scroll on, which is fine.

01If you just moved to a new city and you play tennis, watch this.
02Dog owners with light car seats, you need to see this.
03Okay, I need everyone to stop what they're doing and look at this hoodie right now.
04Okay, I just got this and I need everyone to see it right now.

02 / 10 · 4 hooks

Ask a question

A question makes the viewer answer in their head. Then they stay for yours.

01Quick question, can I ask you something real fast?
02Wait, can we talk about this lamp real quick?
03Okay, can we talk about how a single candle completely changed my apartment vibe?
04Guys, where has this been my whole life?

03 / 10 · 6 hooks

Start with the problem

Open on a problem the viewer has today. If it is theirs, they want the fix.

01Real talk, my skin gets tight and dry by afternoon.
02Okay, my hair is not cooperating today.
03My dog's breath could knock you over.
04I do not have time for a coffee line or a whole brewing setup today.
05My skin was feeling super dry and dull this morning.
06Struggling to find a protein powder that actually tastes good?

04 / 10 · 5 hooks

Challenge the viewer

Say something the viewer may not agree with, or a belief worth correcting. It invites a reaction.

01You're probably not hitting your protein.
02Everyone says collagen is just for skin.
03Real talk? I hate chalky powders.
04The best whey protein depends on what you actually want.
05Okay, these are not regular leggings.

05 / 10 · 6 hooks

Show the routine

Put the product into a moment of the day, so the viewer pictures it in their own.

01This is the one step I will never skip.
02Before I leave this kitchen every morning, this happens first.
03Before the laptop opens. Before anything. This first.
04This sits next to my coffee maker for a reason.
0530 minutes every morning on this mat, non-negotiable.
06Okay, this is my little hydration ritual lately.

06 / 10 · 5 hooks

Admit a surprise

Expect less, get more. A doubtful start sounds like an honest opinion.

01Didn't expect to like this bag this much.
02I was not expecting this to be worth the hype, but here we are.
03I've been using this tumbler every day lately and I didn't expect to like it this much.
04I wasn't going to say anything, but you need to know about this.
05Honestly, I thought my skin was just tired from age.

07 / 10 · 4 hooks

Prove it by choice

Tried several, kept one. The number does the convincing.

01I have typed on 7 keyboards this year. This is the one I kept.
02Four pairs this year. This is the only one still on my desk.
03Okay, I've been looking for the perfect gym bag forever and I think this is it.
04I went through so many products before I found something I actually trust on her skin.

08 / 10 · 6 hooks

Tell a tiny story

One line that starts a story, so the viewer waits for the end.

01My daughter asked if that's orange juice on my face.
02I got my mom this serum and now she won't stop talking about it.
03I was about to put an offer on this house.
04This is why from now on I always use gloves.
05Okay, I have been using this every single morning and someone asked me about it.
06I canceled my gym membership six months ago. This is why.

09 / 10 · 3 hooks

Teach something

Promise a quick how-to. The viewer stays to learn it, and the product is the answer.

01How to onboard a new employee in 10 minutes.
02Okay, this is how I get that glazed skin look without piling on a million products.
03Let's get ready, starting with a flawless face.

10 / 10 · 9 hooks

Pure excitement

Energy first, details after. Works best when the product looks good on camera from the first frame.

01Okay, I genuinely cannot stop using this app.
02Okay, I had to share this water bottle with you guys.
03Okay, you have to try this.
04Okay, you guys need to try this serum.
05Okay, wait, this is my new holy grail.
06Okay, wait, I literally cannot believe how good this is.
07My cap finally came. Let's see how it looks.
08Look at my hair, I literally just woke up.
09This steamer heats up so fast.

03Samples

Hear them out loud.

Six samples whose hooks are on this page. Press play, sound on.

The creators in these videos are AI-made. Brand names appear in the samples as examples of the format. They show what the work looks like, not results for any brand.

04Good to know

How to write your own.

Pick one type that fits your product.

A problem hook for something that fixes a daily annoyance, a routine hook for something used every day, a choice hook if you can name what you compared it with.

Write it the way you would say it to a friend, in one short sentence.

Our 15-second samples have a median of 36 spoken words in total, so the hook gets a few of them, not most.

Then write two more hooks of different types for the same video, keep the rest of the script the same, and let your ads show which opening works.

The UGC script template covers the rest of the script.

05Questions