Law firm website design
We built a complete example website for an Austin injury firm to show what yours gets: a 3D scale that tips as you scroll, a reply promise in the first screen, chat, a three-step case review and a page for every practice area. It is an example project, not a client.
01Example project
Open it and scroll: the scale tips back as the evidence lands. Try the chat, the case review and the Texas deadline counter. Nothing on it sends anything.
An invented Austin personal injury firm, built the way we build client sites: written, designed and hand-coded, with 3D drawn in code, motion in every section and the local SEO setup.
Counterweight Injury Law is an invented firm. Its lawyers, results, reviews, fees and numbers are placeholders, and every page says so. It shows the work, not results for a client.
02What converts
Six things, each with the number behind it and what the example does about it. Sources are at the bottom of this page.
40%
of law firms answered the phone in a 2024 secret-shopper test, and 33% answered an email. 48% could not be reached at all.
Answered the phone40%
Answered an email33%
Source: Clio Legal Trends Report 2024 (sells law firm software)
The example promises a reply in 15 minutes and puts call, text, chat and a short form on every screen.
72%
of potential clients move on if they do not hear back within 24 hours.
Source: Scorpion, 3,000 US consumers, 2025 (sells legal marketing)
Every form answers on the page and says when a lawyer will call.
82%
of people who found their lawyer online relied on online reviews, and nearly 40% of them used reviews as the main source.
Source: FindLaw 2024 US Consumer Legal Needs Survey (sells legal marketing)
The rating and review count sit in the first screen, with a reviews page you can filter by case type.
51%
of prospective clients see a chatbot as a helpful start, and three in five would use one only if they could switch to a human.
Source: Clio Legal Trends Report 2024 (sells law firm software)
The chat asks three quick questions, then hands over to a person.
88%
of visits to legal landing pages came from phones, and phone visitors converted better than desktop.
Source: Unbounce conversion benchmark, legal (sells landing page software)
Call, text, chat and the free case review stay in a bar at the bottom of every phone screen.
1 of 7
of the big injury firm homepages we read put the fee percentage on the page.
Source: Our read of 7 websites, 3 Nov 2026
The example explains the contingency fee with the percentages, and the Texas filing deadline with a counter.
03Checked
We read the homepages of the most-searched US personal injury firms. Our example has all of it, plus the parts most of them skip.
7 of 7 big injury firms
Our example: Yes, tap to call
7 of 7 big injury firms
Our example: Yes
7 of 7 big injury firms
Our example: Yes, with the disclaimer beside them
7 of 7 big injury firms
Our example: Yes, a Spanish page
2 of 7 big injury firms
Our example: Yes, with a person behind it
1 of 7 big injury firms
Our example: Yes, in the first screen
1 of 7 big injury firms
Our example: Yes, four steps with the 3D scale
1 of 7 big injury firms
Our example: Yes
0 of 7 big injury firms
Our example: Yes, for Texas
04Pricing
Worth up to $2,990
$0
Multi-page website
from$1,490
Start BusinessAnimated, with 3D
from$2,990
Start PremiumSomething bigger or different
Let's talk
Ask for a quotePrices are in US dollars and start from the amounts shown. Payment: 50% to start, 50% at launch.
05Included
Whichever package you pick.
06Monthly plans
Your website is built for $0 and is yours to keep: the design, the code and the files. The plan is the service around it: we host it and look after it, or we also bring you customers. The first month is free, then a 12-month minimum.
We look after your website
$99/ month
Hosting, domain name and SSL certificate
Changes and additions within 24 hours
Backups and maintenance
Uptime and contact form checks
Contact form protected from spam, with messages sent through a delivery service so they reach your inbox
A Google PageSpeed check every month, and speed fixes when it finds something
SEO fixes done for you: titles, descriptions, schema and sitemap
Analytics and Search Console set up, with calls and form messages tracked
A short monthly report: visitors and clicks from Google, calls and form messages
Hand-coded, so no plugins to update, hack or pay licences for
Your site files handed over whenever you ask
We bring you customers
$295/ month
Everything in Site Care
Your Google Business Profile kept up to date: photos, hours, posts and services
A keyword plan for your area, aiming for Google's top 3
One new local page or post every month
Review requests sent to every customer, an alert for any review under 5 stars, and a reply drafted for you
An AI phone assistant for the calls you miss: it answers, finds out what the caller needs, books them in and sends you a summary
A full monthly report: where you rank, who ranks above you nearby, and whether Google's AI answers and ChatGPT mention you
A call every month to walk you through it and plan the next one
07Sources
Page date: 1 Nov 2024Clio sells law firm software
Page date: 10 Sep 2025Sells legal marketing
Page date: not shownSells legal marketing
Page date: not shownSells landing page software
Page date: 17 Nov 2023Sells legal marketing
Every page opened on 3 Nov 2026. Four of the five come from companies that sell software or marketing to law firms, as noted.
08Questions
No. Counterweight is an invented Austin firm we built to show what a law firm website from us looks like. Its lawyers, results, reviews, fees and numbers are placeholders, and every page of the example says so.
Yes. The scale and the gavel are drawn in code, so they load after the rest of the page, draw at a lower resolution on slow phones, and show a still image to people who turn motion off or whose browser cannot draw 3D. 3D and custom motion come with the Premium package.
We add the usual disclaimers, such as "Attorney advertising" and "Prior results do not guarantee a similar outcome", next to results and reviews. Your state bar's rules decide the final wording, so you check and approve every page before it goes live.
We build your website for $0: our Business or Premium package, depending on the project, worth up to $2,990. The website is yours to keep, with the design, the code and the files. The monthly plan is the service around it: $99 a month for Site Care (hosting, SSL, changes, backups and a short monthly report), or $295 a month for Local Growth, which adds local SEO, review requests and an AI phone assistant. The first month of the plan is free, then there is a 12-month minimum. If you want to leave before the 12 months are up, you pay either the months that are left or the website's price minus what you have paid so far, whichever is less, and you take your files with you. After the 12 months you can stop at any time and host the site yourself.
50% to start and 50% at launch, plus the optional care plan at $49 a month for hosting, backups, small edits, uptime and form checks and a monthly report.
Launch in about 1 week, Business in 2 to 3 weeks, Premium in 4 to 6 weeks, counted from the day we have everything we need. Custom work gets a date in writing before you pay.
Yes. You own the site, the code and the domain, and we hand over the files whenever you ask.
Websites have unlimited revisions within the agreed pages and features. We keep working on it with you until you are 100% happy.
A law firm website worth up to $2,990, $0 to build and yours to keep. Hosting and care are free for the first month.
Get the $0 website
