We sell done-for-you AI UGC, so we are not neutral.
If you are happy to write scripts and build the ads yourself, any of these tools costs far less per video than we do.
Comparison, updated 10 Nov 2026
The best AI UGC tools, compared on their own prices.
Six AI actor tools that make UGC-style videos, compared on what their own pricing and help pages say: what you pay, what you get free, what happens to unused credits, whether the actor can hold your product, and what you may do with the video. We sell done-for-you AI UGC, so we also say where a tool is the better pick.
By Ahmed Durić, founder of Worvik
- 6 tools compared
- Prices read 10 Nov 2026
- We sell AI UGC
Six AI actor tools, on their own pages
- Cheapest monthly plan$15
- Free plans that make AI video3 of 6
- Prices on a public page5 of 6
Read on 10 Nov 2026. A yearly plan costs less on most of them.
87 AI UGC samples in 11 categoriesFirst AI UGC video freeFirst walkthrough freeWebsites from $0 to buildHand-coded HTML, CSS and JavaScriptUGC videos in 3 to 5 working daysWalkthroughs in 2 to 3 working daysEvery price on the page
01Short answer
The short answer.
From each tool's own pricing and help pages, all opened on 10 Nov 2026. We did not run the six tools on the same brief, so we do not name one winner.
- Cheapest monthly plan
- Creatify, $15 a month
- Free plans that make AI video
- HeyGen, Synthesia and Creatify, all watermarked
- Product in hand on every plan
- MakeUGC
- No public price
- Arcads, prices are shown in the app
- Done for you
- Worvik, $99 a video, the first one free
02Compared
Six tools and us, side by side.
What you pay, what you can try free and what the first paid plan buys.
| Tool | Paid plans from | Free start | The first paid plan gives you | Product in hand |
|---|---|---|---|---|
| Arcads | Not public. Its help center says prices are in the app | A 72-hour trial with 1,000 credits. A card is needed | Starter: 8,000 credits a month. A talking actor video up to 2 minutes costs 800 | Yes, after you build a custom actor holding it |
| Creatify | $15 a month, or $10 a month on a yearly plan | Free plan: up to 2 video ads a month, watermarked | Standard: 55 credits, about 11 avatar videos of 15 seconds, 300 AI actors | Not mentioned on the pricing page |
| HeyGen | $29 a month, or $24 a month on a yearly plan | Free plan: 3 videos a month, up to 1 minute, watermarked | Creator: 600 credits, videos up to 30 minutes, 1080p, no HeyGen branding | "Product Placement" is in its plan table, without saying which plans |
| Synthesia | $19 a month, $9 for the first month | Free plan: 10 minutes of video a month, 9 avatars, watermarked | Starter: 1,250 credits, up to about 12 minutes of video, 125+ avatars | Not mentioned on the pricing page |
| MakeUGC | $29 a month on a yearly plan. We could not read the month-to-month price | No free plan. Every plan starts for $1, then renews | Starter: 500 credits a month, 300+ AI actors, exports up to 720p | Yes, listed on every plan |
| Captions | $24.99 a month, the price it lists for iOS | Free plan, without AI credits | Max: 500 credits a month, AI video and custom AI actors | Not mentioned on the pricing page |
| Worvik (us) | $99 a video, about $60 to $75 on a monthly plan | First video free, one per brand, no payment details | A finished video: we write the script, make it and check it | Yes, made from your product photos |
From each tool's own pricing or help page, all opened on 10 Nov 2026. Prices change, and a yearly plan costs less on most of them, so check the tool's page before you pay. Worvik is not affiliated with any of these tools. We sell the last row.
03Read before you pay
Credits and the small print.
The part of the price that is easy to miss: credits that vanish, watermarks, and trials that turn into plans.
| Tool | Unused credits | Watermark | When the trial or first month ends |
|---|---|---|---|
| Arcads | Starter and Creator reset each month. Pro and up roll over | No free plan | The Starter plan starts by itself after 72 hours |
| Creatify | Expire after 2 months | Yes, on the free plan | The page shows a free plan, not a trial |
| HeyGen | Roll over for one month on Creator | Yes, on the free plan | The page shows a free plan, not a trial |
| Synthesia | Not stated on the page | Yes, on the free plan | Starter goes from $9 to $19, Pro from $49 to $89 |
| MakeUGC | Not stated on the page | Removed on every paid plan | The $1 start renews at the plan price unless you cancel |
| Captions | Roll over, up to two extra months | The free plan has no AI credits | No trial mentioned |
From the same pages, opened on 10 Nov 2026. "Not stated" means we did not find it on that page, not that it does not exist.
04Our advice
Which one, for what.
You will write the scripts yourself
Creatify has the cheapest monthly plan we found, $15. Its own count is about 11 avatar videos of 15 seconds on that plan.
You want to try it free first
HeyGen, Synthesia and Creatify each have a free plan that makes AI video, with a watermark. Start there before you pay anyone.
The product has to be in the hand
MakeUGC lists product in hand on every plan. On Arcads you first build a custom actor holding your product.
You need long talking videos
HeyGen Creator allows videos up to 30 minutes. Synthesia sells its plans by minutes of video.
You make everything on your phone
Captions lists its prices for iOS, from $24.99 a month.
You would rather not do it yourself
That is what we sell: the script, the video and a check before it goes out, from $99 a video.
05Usage rights
What you may do with the video.
Creatify
Its pricing page says you own all of your creatives, even after your plan ends, and can use them in any channel.
MakeUGC
Its plan table says watermark-free exports are clean files with commercial usage rights.
Arcads
Its terms, in force from 16 Oct 2026, give a non-exclusive, personal and non-transferable licence, and say another client may get a similar or identical script.
HeyGen, Synthesia, Captions
Their pricing pages do not say. HeyGen mentions custom commercial terms only for Enterprise. Read the terms before you run a paid ad.
06Where it runs
The rules follow the video, not the tool.
TikTok ads
Its ad policy allows AI-generated content when it is disclosed, and rejects or restricts ads that hide it.
TikTok Shop
Seller University asks sellers to disclose synthetic faces, voices and digital humans, with a note in the video or the AI toggle.
Amazon
Since Amazon's notice of 22 Jul 2026, a video with realistic AI people needs the tag contains-synthetic-performer in its file before upload.
The tool itself
Arcads' help center says its AI actors must not be presented as real or verified customers.
Facebook and Instagram
We did not find a Meta rule on AI in ads that we could confirm. A line in the video saying it is AI costs nothing.
07Samples
What done for you looks like.
Six of our AI UGC samples, made for you from product photos. Press play, sound on.
The creators in these videos are AI-made. Brand names appear in the samples as examples of the format. They show what the work looks like, not results for any brand.
08Good to know
Where we stand.
If you would rather send a product link and get finished videos back, our AI UGC videos start at $99, and your first one is free.
We also compared three of these one by one: Creatify, Arcads, and the real-creator platform Billo.
09Questions
Straight answers.
01What is the best AI UGC tool?
There is no single one, and we did not run the same brief through all six, so we will not crown a winner. On price alone, Creatify has the cheapest monthly plan we found, $15. MakeUGC is the only one whose pricing page lists the product in the actor's hand on every plan. HeyGen, Synthesia and Creatify let you start free.
02Is there a free AI actor tool?
Three of the six have a free plan that makes AI video, all with a watermark: HeyGen (3 videos a month, up to 1 minute), Synthesia (10 minutes a month) and Creatify (10 credits, up to 2 video ads). Captions has a free plan without AI credits.
03What are AI actors?
AI-made people who talk to the camera from a script you type. The tools call them actors, avatars or creators. Most of them also let you make a custom one, usually on a paid plan.
04How much does one AI UGC video cost on these tools?
It depends on the plan and the model. Creatify's own count is the clearest: its $15 plan makes about 11 avatar videos of 15 seconds, so about $1.36 each, before your own time on scripts and edits. Arcads charges 800 credits for a talking actor video up to 2 minutes, but does not show what a credit costs. Done for you, ours are $99 for one, or about $60 to $75 a video on a monthly plan.
05Which tool can put my product in the actor's hand?
MakeUGC lists it on every plan. Arcads does it once you build a custom actor holding your product. HeyGen lists "Product Placement" in its plan table without saying which plans. Creatify, Synthesia and Captions do not mention it on their pricing pages.
06Can I run AI actor videos as ads?
Check two things: what the tool's terms let you do with the video, and what the platform asks. TikTok wants AI content disclosed, and Amazon now asks for a tag in the file. Our ecommerce page has the rules per platform. This is not legal advice.
07Are you connected to any of these tools?
No. Worvik is not affiliated with any of them, and no one paid to be listed. Every tool fact comes from the tool's own pages, opened on 10 Nov 2026.
10Sources
Sources
- help.arcads.ai
Arcads help center: How does Arcads pricing work
Page date: 9 Nov 2026
- help.arcads.ai
Arcads help center: How to show a product in a video
Page date: 6 Jan 2026
- arcads.ai
Arcads: Terms
Page date: in force from 16 Oct 2026
- help.arcads.ai
Arcads help center: How do I make an AI UGC ad in Arcads
Page date: not shown
- creatify.ai
Creatify: Pricing
Page date: not shown
- heygen.com
HeyGen: Pricing
Page date: not shown
- synthesia.io
Synthesia: Pricing
Page date: not shown
- makeugc.ai
MakeUGC: Pricing
Page date: not shown
- captions.ai
Captions: Pricing, iOS plans
Page date: not shown
- ads.tiktok.com
TikTok: ad policy on misleading and false content
Page date: April 2026
- seller-us.tiktok.com
TikTok Shop Seller University: AI-generated content restrictions and requirements
Page date: not shown
- geekseller.com
GeekSeller: Amazon's rules for AI-generated images and videos, quoting Amazon's notice
Page date: 3 Aug 2026Sells seller software
Tool pages opened on 10 Nov 2026, except the Arcads guide to making an ad (1 Nov 2026) and the TikTok and Amazon pages (4 and 9 Nov 2026). "Not shown" means the page carries no date. Argil showed no plans when we opened its pricing page, and AdCreative.ai's pricing address returned "not found", so neither is here.
11Explore
Compared one by one.
Comparison
AI UGC vs creator UGC
Cost, speed and rights, side by side
Comparison
Billo alternative
Worvik and Billo, compared from Billo's own pages
Comparison
Creatify alternative
Worvik and Creatify, compared from Creatify's own pages
Comparison
Arcads alternative
Worvik and Arcads, compared from Arcads's own pages
12Explore
More guides.
Guide
What is UGC?
User-generated content, UGC ads and AI UGC, explained
Guide
UGC ads
Six formats, how they run, and what the numbers really say
Guide
TikTok hooks
52 opening lines from our samples, sorted into 10 types
Template
UGC script template
Five beats, a fill-in template and four real scripts
Calculator
How much does UGC cost?
Creator rates, add-ons and a calculator
Comparison
AI UGC vs creator UGC
Cost, speed and rights, side by side
Guide
UGC for Amazon and TikTok Shop
Video specs and AI rules for both marketplaces
Guide
Real estate video ideas
Walkthroughs from photos, 3D fly-throughs and more, with examples
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